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SANTOSH GOLD

Challenge

FGF Brands is updating its Santosh Gold Naan Bites packaging from a box to a bag, a more competitive format for the category. With this material update, the brand needs a new look and feel to compete with colourful and bold competitors. I was given the opportunity to provide a concept in a couple of days that is bold, playful, and authentic.

SantoshSplashPage_Duo.png
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SantoshGoldPOS.jpg
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Process

I had two days to create my designs for the presentation. I made custom illustrations and gathered patterns from stock platforms to use.

ILLUSTRATION PROCESS

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SantoshProcessImages-01.png

SELECTED ITERATIONS

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SELECTED DIRECTION

Solution

The creative I presented was selected to move forward into production. From there, Justin De Genarro (Production Lead) and Alasdair Hall (Creative Director) worked on brand-side revisions, which included copy, type, and colour changes. The final design launches in Sobeys Feb 2026 Canada wide. 

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TEST PRINT

© 2026 Lindsay Quintal

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