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SORORITE WINE

Challenge

Sororite Wine identifies a gap in the market—a wine brand that accurately reflects Gen Z and Millennial women. For our second project, Hyeri Jeong and I set out to create a brand centered on transparency in flavor profiles for women entering the wine market. Our goal was to empower this demographic to feel confident in their choices.

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Process

We began by researching gaps in the wine market and how Gen Z women make purchasing decisions. From there, we explored how flavour clarity could be communicated through simple visuals and bold colour. Through iterations, we refined the label system into a playful but functional design that makes wine feel approachable, modern, and transparent.

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Solution

Sororité makes wine easier to choose by pairing bold visuals with clear flavour and food-pairing guides. The bright palette and abstract cutouts create a fun, confident identity for an underrepresented demographic. Sustainability is built into the packaging through a $1 bottle-return incentive at the LCBO.

© 2026 Lindsay Quintal

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