LINDSAY QUINTAL
Designer based in Toronto
BDes, OCADU: 2026
Previously at Marks &
FGF Brands/Wonderbrands
INQUIRES
IF A TREE FALLS
Challenge
How do you bring awareness to something people don’t see? For this undergraduate project Jenine Paulose and I aimed to highlight deforestation in both an emotional and informational way.
Campaign Video
The video illustrates a tree’s journey from a vital part of nature to a human-made product, using stop motion to emphasize this transformation. By handcrafting all elements and incorporating scrap paper, we aimed to raise awareness about deforestation and its impacts—repurposing dead trees to advocate for the living. This long-form video, along with shorter clips, is part of the PSA campaign to maximize reach and engagement.
Campaign Posters
I designed a series of data visualization posters illustrating forest loss by country from 1990 to 2020, using shadow lengths to depict the decline. As people walk past, the posters gradually darken, and the shadows grow—mirroring how deforestation happens quietly over time, often unnoticed until it’s too late. By presenting the campaign in a subtle yet immersive way, the design reflects the quiet nature of deforestation, making its impact even more powerful.
